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Catalan Wines
The designers at Toormix are big fans of their local tipple, but worry that it suffers from a lack of coherent branding. Here’s their solution. Catalonia, in north-eastern Spain, has some of the best...
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Dulux paint
A bad DIY experience prompted the designers at Founded to redesign the humble paint can as a container that saves space, time and effort, as well as being easy on the eye. Having recently braved the...
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The ABC rule
It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension. The humble ruler might seem an odd choice for Rethink. After all, it's stood the test of...
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US road signs
An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a...
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Ministry of Defence
Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions Manchester studio MayNinth decided to test its mettle by declaring war on...
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Funeral directors
Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill. In the past, death was a public thing. We...
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British coinage system
As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson's set of coins for the digital age....
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The birth certificate
IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first...
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Meccano
Studio Small has updated Frank Hornby’s beloved toy for the digital age, so that you can create your own designs at the touch of a button. After considering the options for our rethink, we eventually...
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Pevsner guides
Maddison Graphic refurbishes a venerable institution with a typeface built from architectural elements. The desire to redesign the Pevsner guides doesn't come from any strong feelings about the...
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Aldi
Could a confident and witty rebrand help to remind the sourdough-obsessed classes of the value of cheap groceries? On 10 April 1913, Karl Albrecht started a bakery shop in Essen, Germany – a modest...
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LGBT visual language
Swedish studio Lundgren+Lindqvist's emblem is firmly rooted in the HBTQ community's history but can be used in virtually any situation – it even works as a punctuation mark Swedish studio...
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Rethinking Old Street roundabout
As part of Clerkenwell Design Week 2014, Icon asked six local architects – Alma-nac, Ben Adams Architects, Buckley Gray Yeoman, Farrells, Hawkins Brown – to redesign the east London eyesore. Here, are...
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The London boroughs
A strong visual system can bring the capital’s 32 different administrative areas together, and help to celebrate what sets them apart, says (Royal Borough of Kensington and Chelsea-based) design...
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Pictogram humans
In the world of signage, it is men who hail cabs, check in at airports and slide on slippery floors, while women only ever go to the toilet. Isn't it time we made things less gender-specific? In the...
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Parking signs
Few things make a New Yorker's blood boil more than a ticket on the windshield. Is it time for parking rules to be displayed in a calmer, clearer, perhaps even more charming manner? Few things make a...
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LGBT visual language
As Ireland votes in favour of legalising gay marriage, we revisit Lundgren + Lindqvist’s redesign last year of the symbols and flag of the international LGBT movement. The emblem is firmly rooted in...
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Berlin branding
With its vibrant culture and tumultuous, divided history, the German capital has many identities. Can they be unified in a single logo? Studio Regular gives it a go With its vibrant culture and...
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The Penguin Composition Rules
Swedish graphic-design studio Bedow says it’s time to rewrite the book on blank space Swedish graphic-design studio Bedow says it’s time to rewrite the book on blank space In the late 1940s, the German...
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Charitable giving
Giving has become too complicated. With so many good causes fighting for our attention, donors too could do with a helping hand, says Neue Design Studio Giving has become too complicated. With so many...
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